New and improved TouchTunes mobile app will leverage Lucra to allow friends and rivals to challenge one another at darts and other bar games to win cash or credits.
TouchTunes partnership with Lucra further showcases its industry-defining innovation, and creates even more engaging entertainment experiences that bring people together.
About TouchTunes
TouchTunes is North America’s largest in-venue interactive music and entertainment platform, with connected jukeboxes and dartboards featured in more than 65,000 social venues across North America and Europe.
Following its acquisition of Arachnid 360’s preeminent soft-tip electronic darts business in 2024, TouchTunes’ expanded network also includes over 30,000 connected dartboards in bars and restaurants globally.
Industry
Consumer Technology
Market
2M+ Current Customers,
60,000 bars
Use Case
Mobile Customer Acquisition, Play More/Stay Longer, Increase Monetization
Lucra Provides A Dynamic Competition Engine To Uplevel The In-Venue Experience For Consumers
Customer
Acquisition
Challenge friends or strangers to in-venue (or remote) games, encouraging people to download the TouchTunes to play.
Play More
& Stay Longer
Incorporating social, fun, and digitally engaging cash or credit contests to enhance and prolong the night.
Increase
Monetization
Driving growth and value to operate customers and venue partners through diversified revenue streams from repeat and longer visits.
Testimonial
"We know many of our members already love to make a friendly wager for cash or drinks when they play bar sports like darts or pool. Partnering with an innovative technology company like Lucra allows us to elevate the in-venue experience with more fun and easy ways for people to connect and compete."
— Ross Honey, CEO - TouchTunes.
Products Used
Tournaments
Competitions
Payments
Infrastructure
Lucra’s Client-Hosted Tournaments allow your brand to digitally host its own free-to-play or real-money social tournaments and corporate events.
Learn more
Lucra’s User-Generated Competitions give your users the ability to create multiplayer matchups for real money or rewards.
Learn more
Lucra’s Security & Payments Infrastructure enables your platform to offer real money and rewards-based competitions, while outsourcing the risk management and compliance to Lucra.
Learn moreClient-Hosted
Tournaments
Lucra’s Client-Hosted Tournaments allow your brand to digitally host its own free-to-play or real-money social tournaments and corporate events.
Learn more
User-Generated
Competitions
Lucra’s User-Generated Competitions give your users the ability to create multiplayer matchups for real money or rewards.
Learn more
Security &
Payments Infrastructure
Lucra’s Security & Payments Infrastructure enables your platform to offer real money and rewards-based competitions, while outsourcing the risk management and compliance to Lucra.
Learn more